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ISBN |
9787301336380 |
定价 |
RMB48.00 |
售价 |
RM52.80 |
优惠价 |
RM36.96 * (-30%)
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作者 |
彭新敏,錢樹靜
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出版社 |
北京大學出版社
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出版日期 |
2023-06-01 |
装订 |
平裝. 無. 227 页. 26. |
库存量 |
購買後立即進貨 下单时可选择“空运”或“海运”(空运和海运需独立下单)。空运费每本书/CD是RM13.50。 空运需时8-11个工作天,海运需时约30个工作天。 (以上预计时间不包括出版社调货的时间以及尚未出版的预购商品) 库存有限或需要调货,订购时间可能延长。如无法订购则将通知进行退款。 |
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購買中國簡體書籍請注意:
1. 因裝幀品質及貨運條件未臻完善,中國簡體書可能有出現磨痕、凹痕、折痕等問題,故簡體字館除封面破損、內頁脫落、缺頁等較嚴重的狀態外,其餘所有商品將正常出貨。
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目錄
案例1:舜宇的管理之道.......................................................................................................................1
案例2:永新光學的企業文化..............................................................................................................9
案例3:數益工聯助力製造業數位化轉型....................................................................................15
案例4:青山的綠色管理.....................................................................................................................23
案例5:天港公益基金的“橙計畫”................................................................................................29
案例6:缸鴨狗的傳承與創新............................................................................................................35
案例7:寧波慈星的新產品開發.......................................................................................................43
案例8:海倫鋼琴的轉型升級............................................................................................................51
案例9:風華的組織結構變革............................................................................................................59
案例10:恩凱的人力資源管理..........................................................................................................67
案例11:忘不了服飾的領導實踐.....................................................................................................73
案例12:立拓能源的創業團隊..........................................................................................................79
案例13:寧波海辰大藥店的店長激勵...........................................................................................85
案例14:京博的領導實踐...................................................................................................................91
案例15:捷豐的控制管理...................................................................................................................97
Case 1: Management Key of Sunny.............................................................................................103
Case 2: Corporate Culture of Novel Optics..............................................................................113
Case 3: SHUYILINK Empowers the Manufacturing Industry′s
Digital Transformation.....................................................................................................121
Case 4: Green Management Practices of Tsingshan.............................................................129
Case 5: “ Orange Initiative” of Teckon Foundation...............................................................137
Case 6: Inheritance and Innovation of Gang Ya Gou...........................................................145
Case 7: New Product Development at Ningbo Cixing...........................................................155
Case 8: The Transformation and Upgrading Process of Hailun Piano..........................165
Case 9: Fenghua′s Organizational Restructuring..................................................................173
Case 10: HR Management of NKM.............................................................................................181
Case 11: Leadership Practices in Wonbly.................................................................................189
Case 12: Entrepreneurial Team of Lituo Energy...................................................................197
Case 13: The Motivation for Store Managers at Ningbo Haichen Pharmacy.............205
Case 14: Leadership Practices of Chambroad.........................................................................213
Case 15: JF′s Control and Management Practice..................................................................221 |
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彭新敏
寧波大學商學院教授,企業管理和技術經濟管理專業碩士研究生導師,浙江大學企業管理博士,中國社會科學院應用經濟學博士後,英國伯明罕大學訪問學者,寧波大學商學院企業管理研究所和MBA學位點負責人;在國內外期刊及高水準會議上發表學術論文60餘篇,包括《Chinese Management Journal》《管理世界》《科研管理》《科學學研究》等學術期刊,其中2篇論文被SSCI收錄、22篇論文被EI收錄;出版專著1部、編撰《管理學》教材1本。 |
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