【电子书】Successful Agile Product Development, 城邦阅读花园 - 马来西亚最大网路书店
 
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【电子书】Successful Agile Product Development

       
 
ISBN: E9789869380317
定价: NT720
售价: RM111.60
库存量: 有库存
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作者: Dr. Roger Chou
出版社: 博碩文化
出版日期: 2023-10-05
 
 
 
       
     
 

Industries' product development and processes worldwide have embraced a new paradigm in the VUCA era - Agile.

Product Owners often carry the responsibility of the product’s development and successful marketing, implying that Product Owners need experti

 

Industries' product development and processes worldwide have embraced a new paradigm in the VUCA era - Agile

Many Taiwanese companies follow the agile trend, yet they discover questioned effectiveness of agile development due to cultural and mindset differences after implementation, resulting in products not recognized by the market. Product Owners often carry the responsibility of the product’s development and successful marketing, implying that Product Owners need expertise in agile development and marketing to create well-received and successful products in the market.

Hence, a classic Product Owner book tailored to the Taiwanese industry, "Successful Agile Product Development - The Secret to Building a Best Selling Product," was born. This book could become the Wikipedia of Product Owners, guiding individuals toward a clear path when they find themselves directionless in their role.

Features of this book:
1. Three hundred full-color pages with one-hundred-fifty illustrations and fifty classic corporate case studies.
2. The first classic Product Owner book in Taiwan that integrates agile mindset with marketing techniques.
3. The book features insights from over twenty Product Owners across ten major industries, whose experiences are consolidated into comprehensive, principle-based articles that analyze pain points and provide solutions.
4. The Product Owner Toolbox includes a complete demonstration of techniques and tools and SOP instructions.
5. An in-depth analysis of the entire process from product development to market launch, accompanied by explanatory case studies, resulting in a visually engaging experience that fosters holistic understanding.
6. The book design is user-context-oriented, catering to novices and experienced professionals across various roles.
• Those involved in product planning and editing can focus on conducting planning and product design to capture the target customers' hearts effectively.
• For project managers and Product Owners adopting agile, learn the essence of three pillars, three accountabilities, three artifacts, five values, and five events to eliminate development bottlenecks.
• For engineers or technical personnel collaborating with Product Owners, understanding different leadership styles and collaboration approaches enables tailored solutions.
• Advertising and marketing professionals who want to understand how to create buzz when promoting products can refer to the chapter on community management.
• If you want to become a successful Product Owner, you must attend the Product Owner skills and mindset section.

 

目錄列表:

Index

      Cover
      Preface
      Foreword
      Strongly recommended by professionals from the industry, government, and academia
      Acknowledgments
      Study Map
      Chapter 1 The Road to Becoming a Successful Product Owner
      Chapter 2 How to Develop Products that Can Generate a Trend?
      Chapter 3 Reverse Product Design from a Marketing Perspective
      Chapter 4 Build a Successful Product With a Product Backlog
      Chapter 5 Strategic Goals for Multiple Releases
      Chapter 6 Collaborating With Multiple Stakeholders in Scrum
      Chapter 7 Social Media Management
      Chapter 8 Agile Toolkit for The Product Owner
      Appendix A How to Integrate Strategic Management with Objectives and Key Results (OKRs) and Agile?
      Reference
      Copyright page
 
     
     
     
 
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